This deal marks the first foray of the channel in Asia pacific and allow the distribution expansion of TLC lifestyle channel on the platform.
Discovery Kids will be launched on the platform with a lineup that includes Headrush (featuring Mythbusters host Kari Byron who teaches science tricks for kids), an original Discovery production; Think Big (featuring inventions by young inventors), and Wild Kratts, an animated series created by real-life zoologists Chris and Martin Kratt, and follows the brothers’ adventures around the world discovering wild animals.
“With the entry of Discovery Kids and expansion of TLC, our portfolio in the Philippines now includes something for everyone from young to old,” said Kevin Dickie, the senior VP and head of content for Discovery Networks Asia-Pacific. “Both brands deliver on our brand promise to provide quality programming and provides our audience with an opportunity to explore their world from the comfort of their homes.” Rodrigo P. Montinola, the chief operating officer at SKYCable, added, “SKYCable takes pride in being one of the first to launch Discovery Kids in the Philippines. We are now the only operator in the country to carry all of the Discovery networks available in the region. With the launch of Discovery Kids, we have strengthened the edutainment push amongst kids. TLC lifestyle channel is one of the most popular travel and lifestyle channels in the Philippines.”
Discovery Kids lands in Asia-Pacific region
Adding a ninth network to its portfolio, Discovery Communications’ Discovery Networks Asia-Pacific (DNAP) division is launching Discovery Kids in the region, starting in April 2 with India, Indonesia and the Philippines. This announcement was made in March 12 by Mark Hollinger, President and Chief Executive Officer, Discovery Networks International, at the FICCI Frames industry event in Mumbai where he was a keynote speaker.
The kidsnet, which targets children ages four to 12 and their parents, focuses on programs that entertain and educate helping kids develop cognitive, social, emotional and personal skills.
Discovery Networks Asia-Pacific launched its first network, Discovery Channel, in 1994 and its total eight networks to date (TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo and Discovery Home & Health) reach more than 534 million subscribers in 34 countries, with programming customized in 15 languages.
The move to Asia signals a revival for Discovery Kids, which formerly broadcast in the US, UK and Canada but now only airs as a linear channel in Latin America.
“With the entry of Discovery Kids in the region, we’ve added a new channel to our portfolio dedicated exclusively to children that reflects the content on Discovery. Parents know what to expect from Discovery – a trusted and safe environment for their children. Discovery Kids delivers on our brand promise to provide quality programming, now to a younger audience, which we hope will grow with us,” said Tom Keaveny, President and Managing Director, Discovery Networks Asia-Pacific.
SOURCES: discovery.com, kidscreen.com (14/03/12), worldscreen.com (16/04/12)