ASIA-PACIFIC, Docs projects, NEWS, Singapore — 10/20/2011 12:11 AM

AETN All Asia Networks orders more episodes of “Hidden Cities”

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AETN All Asia Networks has expanded the lineup of HISTORY’s flagship original production “Hidden Cities” from four episodes to eight, with this season featuring seven countries and premiering November 23.

Hosted by Anthony Morse, “Hidden Cities” explores Asia’s forgotten treasures with the help of local guides, historians, archaeologists and scientists.

The series is produced by Singapore-based media company Beach House Pictures with the support of mainland CICC and the Media Development Authority (MDA) of Singapore.

“We’re particularly proud of Hidden Cities as it is a striking example of how our network presents educational content to viewers in an engaging and entertaining form. With their continued support, we hope to take the series to even more hidden places in Asia,” said Louis Boswell, the general manager of AETN All Asia Networks.

Hidden Cities returns with eight episodes across Asia – covering Singapore, Malaysia, Thailand, Philippines, Vietnam, Indonesia and China. The new episodes of the programme will cover Asia’s forgotten treasures such as the Jewish ghettos of Shanghai, the lost temple city of Muara Jambi in Sumatra and the Skrang River in Sarawak.

With the support of international brands

AETN All Asia Network’s History channel has secured brands such as Canon and Maybank as presenting sponsors and Caltex as the associate sponsor. With their support, History will embark on an aggressive advertising and promotional campaign across a variety of media.

A regional contest for the programme is also in the pipelines for January 2012 where viewers outside of Singapore will be encouraged to share photographs of an interesting city that they have visited and what they enjoyed about it. 20 winners will be picked to explore Singapore with Anthony, while another 50 stand to win limited edition History Windbreakers.

“Hidden Cities discovers the civilizations that were once buried but now documented for posterity with Canon imaging and HD video solutions. The series has also created memories of these unique places that they explore, and it is very much aligned with our philosophy of capturing one’s memories perfectly,” added Issei Morimoto, the VP of consumer imaging and information products division of South and Southeast Asia at Canon Singapore.

SOURCES: marketing-interactive.com (14/10/2011), World Screen (19/10/2011)

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