ASIA-PACIFIC, Broadcasters, NEWS, USA — 04/09/2011 1:43 AM

Discovery ranks most-watched of factual and news channels in Asia-Pacific

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Discovery Networks announced that its flagship channel, Discovery, beat all other competing international channels during January and February in the Asia-Pacific region, with a weekly reach of more than 58 million.

By Relaxnews (The Independent), 8/04/2011

The Discovery Channel leads 22% for its weekly reach among all cable viewers and adults 25-54, according to Peoplemeter data. This is a 7% increase from 2010 for the channel.

The channel is number one against competitive international factual channels including National Geographic and BBC Knowledge, as well as international news channels BBC, CNBC, CNN, Bloomberg, Fox News, and Sky News.

In the Asia Pacific region Discovery is the number one international channel in markets such as Malaysia, India, Singapore, Philippines, Taiwan, Australia and New Zealand, with programs watched by more than 129 million viewers per month, per Peoplemeter.

First launched in Asia Pacific in 1994, Discovery Channel offers a lineup of nonfiction entertainment including nature, science and technology, history, adventure, cultural and topical documentaries. Shows include Deadliest Catch, Man vs. Wild, and Mythbusters.

Currently distributed to over 176 million homes in the region, Discovery was named Cable & Satellite Channel of the Year at the 2010 Asian Television Awards.

Globally, Discovery Channel is one of the most widely distributed television brands, reaching more than 1.5 billion subscribers in 80 countries and in 42 languages. In Asia Pacific, Discovery has 514 million subscribers in 32 countries with programming customized in 13 languages.

SOURCE: The Independent, 8/04/2011

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