Broadcasters, NEWS, South Korea, USA — 04/10/2011 1:25 AM

Disco, CMB, Launch Discovery Channel Korea

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korea-nightSeoul – Discovery Networks Asia-Pacific, a unit of the world’s number one nonfiction media company Discovery Communications, and Korea’s Central Multi Broadcasting (CMB) announced on Friday, April 8, a partnership to launch Discovery Channel Korea, a 24-hour locally licensed channel in the market.

Discovery Channel is one of the world’s most widely distributed television brands and the flagship channel in Discovery Networks Asia-Pacific’s (DNAP) portfolio. At launch, Discovery Channel Korea will be distributed to over eight million subscribers.

Commenting on the launch, Tom Keaveny, executive vice president and managing director, Discovery Networks Asia-Pacific said, “We are excited to partner with CMB, a market leader in cable services, as we continue to bring the best in high-quality non-fiction programming to our Korean audience. This partnership marks a significant milestone for us – having first launched in Korea as a programming block in 1994 to having a 24-hour localised channel with 40% Korean content.” CMB’s CEO Han Dam-Lee said, “Our partnership with Discovery has enabled us to highlight the dynamic cultural and economic development transpiring in Korea, and I anticipate the new Discovery Channel Korea to be the forerunner in building Korean viewers’ awareness of international media content; in the process, CMB will be a wave-maker in revolutionising Korean broadcast networks.”

The launch of Discovery Channel Korea further enhances brand loyalty while meeting the evolving needs of consumers and affiliates alike, capitalising on the strength of the Discovery Channel brand and vast library of content along with CMB’s broadcast experience and reputation as a leading provider of quality cable services in Korea. The channel is expected to reach ten million subscribers by 2012.

Some korean tasteIn conjunction with the launch, Discovery Channel Korea will be featuring an exciting line-up including Hip Korea which focuses on the rising global popularity of Korean pop culture through the stories of three stars who are making waves on the world stage: Korean pop-idol and actor Jihoon Jung popularly known as Rain, veteran film superstar Lee Byung Hun, and figure skater Yu-Na Kim; River Monsters which follows biologist and extreme angler Jeremy Wade as he goes in search of the world’s most intriguing freshwater fish; Ghost Lab which follows paranormal investigators Brad and Barry Klinge as they tackle some of America’s most haunted locations; and Extreme Forensics which features real life cases and forensic drama.

In addition to popular science, technology, history, and blue-chip documentaries that are synonymous with the Discovery Channel brand, Discovery Channel Korea will also cater to viewers with local content that is entertaining and informative, provided by CMB.

Discovery Channel now reaches 176 million subs in Asia Pacific

First launched in 1985, Discovery Channel now reaches 176 million subscribers in Asia Pacific. Globally, Discovery Channel is one of the world’s most widely distributed television brands, reaching 397 million cumulative subscribers in over 180 countries in 42 languages. Discovery Channel is the number one international channel in Asia Pacific, watched by 129 million viewers every month and was named ‘Cable & Satellite Channel of the Year’ in 2009 and 2010 at the Asian Television Awards, which is testimony to the quality and popularity of its content.

CMB was the first company to provide cable service in Korea. With over 40 years in the market, the company is now one of the top four Multi System Operators in the Korean market with 1.3 million subscribers in nine different areas including Seoul, Daejeon, Gwangju, and Daegu.

Source: Discovery Communications (9/04/2011)

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